According to Nielsen, off-premise sales of craft IPAs reached $1.5 billion during the above-mentioned 52-week period. Maybe boozy water is going to be a bit of a bogeyman for beer after all. More than 82 million nine-liter cases of hard seltzer will be sold in 2019, according to IWSR, a data firm that provides insights on the alcoholic beverage market. A post shared by White Claw (@whiteclaw) on Oct 22, 2019 at 3:56pm PDT, "I think there are core trends that consumers are engaging in, which are about mindfulness or understanding what they're putting in their body. Officially released on Thursday, March 5, this release marks the brand’s first new offering in more than 16 months. It takes the total number of White Claw flavors available from six to nine. I previously spent nearly a decade as the driving force behind Brewbound, a leading online beer business trade publication. 1 IRI, Total US Multi Outlet + Conv., Latest 4 weeks ending 02-24-19; IRI, Total US – Multi Outlet + Conv., Latest 52 Weeks Ending 02-17-19, 2 Nielsen Spirits Review, 52 WE December 31, 2017. Release links & news sent straight to your inbox, sacai and Nike Team Up on the Nike Blazer Low, The Kith x BMW Collection Releases This Week, Nike Kobe 5 Protro “Bruce Lee” Release Date, Nike’s Air Max 90 Embarks on a Global Adventure Beginning with a “Moscow”-Themed Colorway, Cactus Plant Flea Market x Nike Dunk Low Officially Unveiled, First Look at the 2021 Nike Kobe 6 Protro “Grinch”, Nike Air Max 90 “Chlorine Blue” Releasing Soon, Closer Look at the Air Jordan 1 High “University Blue”, First Look at the Off-White x Nike Dunk Low “Black”. Patterned Panels Take Up Residence on the Latest N7 Nike Air Max 1, A New Release Date for the Nike Zoom Kobe 5 Protro “Alternate Bruce Lee” has Emerged, “Spiral Sage” Lands on the Cactus Plant Flea Market x Nike Dunk Low, Rhinestones Appear on the Upcoming Cactus Plant Flea Market x Nike Dunk Low “Pure Platinum”, Where to Buy Air Jordan 12 “Dark Concord”, Where to Buy the Air Jordan 3 “Varsity Royal”, A “Midnight Navy” Colorway Joins the List of Jordan 3s Coming in 2021, Where to Buy OFF-WHITE x Air Jordan 5 “Sail”, Supreme x Nike Air Max Plus Pack is Releasing on SNKRS, Early Images of the Trophy Room x Air Jordan 1 Retro High OG Surface Online. Rand makes an important point about refreshment: Hard seltzer appeals to male and female consumers who normally drink wine, beer and spirits offerings. As of now, a release has not been officially scheduled yet but a drop is expected to come this Fall 2020 season. “I think that if hard seltzer was like hard soda, you would have seen a splat earlier this year,” he told me in September, noting that sales have grown 300% in each of the last four years. HARD SELTZER WITH NATURAL FLAVORS. from 8 AM - 9 PM ET, Copyright © 2020 PR Newswire Association LLC. One regional brewery owner in the Southeast recently told me that large chain retailers are planning to reduce shelf space for craft beer in order to make room for hard seltzer SKUs. To find White Claw Hard Seltzer near you, please visit or learn more at @whiteclaw on Instagram, @whiteclawseltzer on Facebook or @whiteclaw on Twitter. I previously spent nearly a decade as the driving force, I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. Meanwhile, numerous beer industry executives I’ve spoken to in recent months have expressed concerns that hard seltzer sales could accelerate light lager declines; sales of Bud Light and Coors Light, the largest individual U.S. beer brands, are both down 5.8% and 2.9%, respectively, according to IRI. As the category leader with 52 percent share, volume and velocity1, White Claw Hard Seltzer's latest innovation is a testament to the brand's unrelenting commitment to produce the highest quality products and delicious, uncompromising taste the brand is known and loved for across the country. It makes it a lot easier to choose.”. “As you start to think about that opportunity, I think we feel pretty bullish about the future of the brand,” he told CNN last month. To learn more about Brewing Consult, please visit, © 2020 Forbes Media LLC.


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